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Which factors affect the attendance of castle Litice nad Orlicí
Nováková, Lada ; Lahvička, Jiří (advisor) ; Čermáková, Klára (referee)
This thesis aims to analyze the factors influencing the attendance of the historical monument, the castle Litice. I am focusing on the standard, reduced and family tickets. For measurement of the impact of the individual variables I use the daily data from 2004 to 2012. Into the determinants that have impact on the demand for attendance I include the ticket prices, temperature, precipitation, public holidays, weekends, summer holidays and cultural events. The model shows that an increase of ticket price by 1 % will result in increase of sales of family tickets by 2,4 % ceteris paribus. Regarding the standard and reduced ticket, the resulting coefficient is insignificant. Public holidays, weekends and summer holidays have a positive impact on attendance for all three types of admission. The most significant impact has an annual event "Pochod přes tři hrady" (March through three castles). During this event sales of standard tickets increase by 190 % and sales of reduced tickets are ten times higher ceteris paribus. The events have an insignificant impact on sales of family tickets.
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